Timeline
Client
Company size
Role
UIUX Designer
Team
Contribution
Overview
TOYOTA has leveraged its substantial resources to enter the taxi market. The existing brand assets can provide drivers with comprehensive after-sales services, attracting drivers to join. However, from the consumer's standpoint, how do we create a new, refreshing fleet brand? In busy daily lives, how can ride-hailing apps provide a more exceptional and convenient user experience within the framework of familiar operational modes? From a business perspective, how do we connect drivers and passengers to shape a mutually beneficial and pleasant riding experience? These nuances are all areas of exploration and challenges within the project.
Impact
After Yoxi app launched for a year, they already have over 30,000 users and have 4.8 high score. Yoxi is now one of the top three car-sharing apps in Taiwan.
30K+
Over 30K customers are using Yoxi after launched for a year
4.8 /5
on Apple Store, and 4.4 /5 on Google Play
01 User Research
Research Process
Interview Time
Name
Age
Driver Type
Total Taxi Experience
Mar 18
Mr. Xu
40
Car-Sharing
2 years
Mar 18
Mr. Zhuang
35
Traditional Taxi
3 years
Mar 18
Mr. Lai
54
Traditional Taxi
10 years
Mar 19
Mr. Huang
35
Car-Sharing
3 years
Mar 19
Mr. Jian
28
Car-Sharing
1.5 years
Mar 19
Mr. Zhuang
68
Car-Sharing
4 years
Mar 20
Mr. Yang
56
Traditional Taxi
20 years
Mar 20
Mr. Chen
42
Traditional Taxi
10 years
02 Design Process
03 Design Highlights
Feature 1 | First time log in
This translation outlines how Yoxi, as a new brand in the mobility service sector, is focusing on creating an impactful first impression when users first open the app. It emphasizes a streamlined, dynamic loading process aimed at enhancing product identification and aligning with the brand's vision for speed, convenience, and future potential.
Feature 2 | Set Your Ride Preferences
Through interviews found that passengers often feel uncomfortable in the confined space shared with the driver. Everything from smells to music and even awkward conversation topics can be pain points during the ride.
The team has incorporated ride preference settings into the registration process, allowing users to experience customized and unique considerate services. Every journey deserves to be treated well!
Feature 3 | One-Click Ride Booking
No matter what their persona is, people today often live lives moving between two points.
The frequent routes feature helps users accomplish their ride booking needs with a single click upon opening the app, freeing them to focus more on other tasks requiring attention.
Feature 4 | Discount Automatic Applied
Discounts are already a common tactic in digital products to increase user engagement.
However, the most annoying issue often is not knowing that discounts are available.
In Yoxi's fare estimation process, the system automatically factors in the discount amount, speeding up the user's decision to complete the ride booking.
Feature 5 | Pick-up Point Highlight
Imagine customers choosing to take a taxi to get home quickly and relax. In unfamiliar areas, clear landmarks displayed on the map enable users to complete their ride booking smoothly.
At the same time, we've included dynamic guidance in the drag-and-drop operation, allowing users to appreciate the nuanced design details and information transmission of Yoxi.
Feature 6 | Export Trip Records
The team has also observed the needs of corporate users. At the end of the month, when it's time for expense reporting, situations like missing ride receipts or missing reporting deadlines due to busy work can occur.
Through the app, users can export multiple trip records at once and print out physical receipts, painlessly completing monthly travel expense reporting.
